For this concept brand identity project for the Winter Olympics 2034, the goal was to bring the character of Helsinki to life. The result is a dynamic, winter-inspired brand world that merges Helsinki's iconic architecture, natural beauty, and vibrant energy.
The visual identity incorporates organic shapes and cool tones, echoing the city’s coastal landscape, while dynamic forms capture the speed and excitement of winter sports. The branding is versatile, working seamlessly across everything from event signage to digital platforms, making Helsinki’s Olympic vision both bold and unforgettable.
poster proposals
Helsinki Central Station
